Commentary
In-Housing Is Supplementing, Not Replacing, Media Agencies
- by Sean Hargrave , Staff Writer, May 22, 2019
Anyone who is unsure about where in-housing is taking the agency relationship might find research released today helpful, or at least somewhat helpful.
The research lands on the same day a top Pepsi executive has told delegates at a London conference that in-housing is not scary, and that it's all …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
