Merkle Builds Performance Marketing Lab
- by Laurie Sullivan @lauriesullivan, May 28, 2019
Merkle is developing a Performance Marketing Lab to assist brands in building better marketing teams, technologies, and strategies within their own organizations.
“We realized that even within our company we need to stitch together a cross-functional team,” said Matthew Mierzejewski, SVP of search capability lead at digital advertising agency Merkle. …
