IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
- by Wayne Friedman , December 10, 2019
In the wake of continuing strong growth OTT projections, the Interactive Advertising Bureau has released an overview of the space in a report called the OTT Streaming Video Playbook for Advanced Marketers.
The report from the IAB, the media and marketing trade group, which focuses on the digital economy, cites …
