January 25, 2023
IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
- by Joe Mandese @mp_joemandese, January 29, 2020
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen’s Podcast Listener Buying Power service.
The deal gives eight IPG agencies -- Initiative, UM, ID Media, Cadreon, BPN, Orion, Magna and Healix -- access to the data for …
