IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium

In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen’s Podcast Listener Buying Power service.

The deal gives eight IPG agencies -- Initiative, UM, ID Media, Cadreon, BPN, Orion, Magna and Healix -- access to the data for …

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