IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
- by Karlene Lukovitz @KLmarketdaily, June 23, 2020
Video ad spending as a whole was largely unfazed by dramatic reductions in ad spending following the pandemic’s onset.
The reason: Connected television proved remarkably resilient, as buyers shifted dollars there from broadcast and cable TV, according to a new study conducted by Advertiser Perceptions for the Interactive Advertising Bureau. …
