Commentary
OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
- by Karlene Lukovitz @KLmarketdaily, June 30, 2020
The churn rate for paid subscription-based OTT services as a whole hit 41% during this year's first quarter — up from 35% in Q1 2019 — driven in part by increased sampling resulting from more choices and more free-trial offers, according to the Parks Associates research firm.
Virtual MVPDs’ churn rates — …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
