A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound

It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry’s second-quarter results by the equity research team at Pivotal Research Group, indicating that the ad industry is split along two distinct economic paths: a performance-based marketplace that has essentially …

2 comments about "A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound".
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  1. Ed Papazian from Media Dynamics Inc, July 7, 2020 at 12:49 p.m.

    Joe, anyone can organize a "panel"---otherwise unidentified---and produce "findings" but at a certain point, one has to ask some questions about the composition of the panel---though, obviously, not the names of those participating. One question I would ask is what percent of total brand ad spend do the companies involved in this panel account for? And I would also ask about job titles---how many are CMOs or brand managers, how many are client media directors, etc.? I think that these are fair questions that help us to evaluate the information provided----I wonder if such breakdowns can be provided.

  2. John Grono from GAP Research, July 7, 2020 at 7:26 p.m.

    Hoe, you ask whether anyone can organise a panel to produce sucj findings.

    Well, I'd give it a crack.

    I'd leverage my very first university statistics lecture from Prof. Eddie Oliver who gave us a five-minute assignment to prove the improveable - that every man was a wife-basher.   We were horrified.   But Eddie DID come up with a questionnaire that provided the "proof" that it was indeed true (even for unmarried men).   It was probably the best lesson in questionnaire design I've ever had.

    So, if you give me the answer and results you want, then I think I could create a questionnaire, a sampling frame, a panel, and a processing regime  that could produce said results.   Of course I would have to revoke my QPR status and resign my membership of The Research Society.

    P.S.  The answer was to ask "Do you still bash your wife? (Yes/No)" - and excluded the non-responders.

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