Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic

Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 30% unaided awareness -- since its first wave in March.

Online retailer Amazon remains the top brand mentioned by U.S. consumers …

1 comment about "Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic".
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  1. Andrew Susman from New Value Associates, August 11, 2020 at 10:50 a.m.

    Kind Readers:  I will be interested in MediaPost's own Insight Proctor, Ed Papazian's  take on this particular halo decay.  This relates to a new genre which marries equitable media investment with ESG.

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