Nielsen 'Universe' Expands Just 0.3%
- by Joe Mandese @mp_joemandese, August 31, 2020
The Nielsen universe continues to expand, albeit modestly -- with the number of U.S. TV households rising 0.3% to 121.0 million, according to the ratings firm's official 2020-21 TV season estimates.
The number of persons represented by the TV universe grew at an even more moderate rate, rising 0.1% to …
Interesting, Joe. As other sources, including the Feds, report that there are roughly 128- 130 million U.S. households, the Nielsen projection means that about 8 million homes dont' have a working TV set. This is a far cry from 25 years ago when something like 98% of all homes had one or more sets.