Nielsen 'Universe' Expands Just 0.3%

The Nielsen universe continues to expand, albeit modestly -- with the number of U.S. TV households rising 0.3% to 121.0 million, according to the ratings firm's official 2020-21 TV season estimates.

The number of persons represented by the TV universe grew at an even more moderate rate, rising 0.1% to …

1 comment about "Nielsen 'Universe' Expands Just 0.3%".
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  1. Ed Papazian from Media Dynamics Inc, September 1, 2020 at 11:29 a.m.

    Interesting, Joe. As other sources, including the Feds, report that there are roughly 128- 130  million U.S. households, the Nielsen projection means that about 8 million homes dont' have a working TV set. This is a far cry from 25 years ago when something like 98% of all homes had one or more sets.

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