Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
- by Laurie Sullivan @lauriesullivan, October 12, 2020
With the state of third-party cookies and identifiers in flux, as
well as increasing regulations around consumer privacy, Customer Data Platforms (CDPs) that can combine first-, second- and third-party data have become the latest tool in the chest for
marketers.
Research from Advertiser Perceptions shows marketers generally view CDPs as …
