Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens

With the state of third-party cookies and identifiers in flux, as well as increasing regulations around consumer privacy, Customer Data Platforms (CDPs) that can combine first-, second- and third-party data have become the latest tool in the chest for marketers. 

Research from Advertiser Perceptions shows marketers generally view CDPs ...

Next story loading loading..

Discover Our Publications