Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
- by Laurie Sullivan @lauriesullivan, November 13, 2020
Marketers still don’t fully understand the role of technology in driving business and media goals, and two separate studies indicate that few have learned enough since the onset of the COVID-19 pandemic.
The study, The 2020 Global Media Technology Report by media consultancy ID Comms, reveals that one-quarter of brands …
