January 25, 2023
Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
- by Joe Mandese @mp_joemandese, November 23, 2020
In a disequilibrium that likely has not existed in the TV advertising marketplace since the early days of cable and syndicated TV, a group of industry executives met Friday to discuss the growing value of the connected TV (CTV) marketplace and concluded that it is dramatically undervalued in terms of advertising market …
