Media All-Star: Peter Sedlarcik
- by Joe Mandese @mp_joemandese, January 4, 2021
When Peter Sedlarcik began his agency career at Carat, working under legendary media researcher Joanne Burke, his focus was not surprisingly on researching an input: media. Two decades later, he has helped pave the way to thinking more about outputs: how media influences consumer behaviors and grows his clients’ brands. …
