People Using TV Data Declined In Q4 After High Pandemic Viewing

Despite a sharp spike in Nielsen-measured People Using TV (PUT) data at the start of the pandemic, overall levels declined by the end of 2020 -- especially among 18-49 viewers.

In December 2020, PUT levels fell 15% for 18-49 viewers, and were 25% lower for people ages 2 to 17. …

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