January 25, 2023
Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
- by Joe Mandese @mp_joemandese, April 16, 2021
By a margin of more than two-to-one over its next closest competitor, U.S. media agency executives say YouTube will be the biggest beneficiary of shifts from TV advertising budgets into digital media during 2021.
That's the finding of a survey of 177 media agency executives conducted by Pixability, an ad-technology …
