Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data

by Joe Mandese @mp_joemandese, July 27, 2021

Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabling marketers to utilize their own "first-party" consumer data.

The new service, part of Comscore's "Predictive Audiences" platform, is a collaboration with …