Snap Forms 'AR Lab' Partnership With WPP
- by Colin Kirkland , September 30, 2021
Snap Inc., the camera company behind Snapchat, this morning announced a global partnership with agency holding company WPP to create a lab to test and develop how augmented-reality applications can help the agency's brand-marketing clients build and deliver more "immersive experiences" for consumers.
The aptly named "AR Lab" will draw …
