70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
- by Karlene Lukovitz @KLmarketdaily, February 10, 2022
More U.S. consumers report streaming than watching cable and satellite TV — and more report paying greater attention to streamed ads than those on traditional pay TV, according to a new Harris Poll conducted for TransUnion released during IAB’s annual leadership conference.
At the same time, the research confirmed that …
However data coming from TVision which uses actual electronic observation methods indicates lower commercial attentiveness rates for CTV commercials than those aired on "linear TV".