70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll

More U.S. consumers report streaming than watching cable and satellite TV — and more report paying greater attention to streamed ads than those on traditional pay TV, according to a new Harris Poll conducted for TransUnion released during IAB’s annual leadership conference.

At the same time, the research confirmed that …

1 comment about "70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll".
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  1. Ed Papazian from Media Dynamics Inc, February 10, 2022 at 9:55 a.m.

    However data coming from TVision which uses actual electronic observation methods indicates lower commercial attentiveness rates for CTV commercials than those aired on "linear TV".

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