Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
- by Ray Schultz , March 21, 2022
Call it cynicism, or merely being realistic -- but most marketers do not believe that consumers bother reading privacy notices, according to a recent study by The CMO Survey.
Of companies polled, 95.2% do not believe that consumers have carefully read the disclosures and allowances. And 90.4% say consumers lack …
This is about as newsworthy as saying that most people sleep at night. A privacy policy is about as helpful to a brand as a salad bar at McDonald's. It makes people feel better, but they're not going to eat (read) it. And finally, welcome to Lake Wobegon.