Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say

Call it cynicism, or merely being realistic -- but most marketers do not believe that consumers bother reading privacy notices, according to a recent study by The CMO Survey. 

Of companies polled, 95.2% do not believe that consumers have carefully read the disclosures and allowances. And 90.4% say …

1 comment about "Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say".
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  1. Jonathan Hutter from Northern Light Health, March 21, 2022 at 6:57 p.m.

    This is about as newsworthy as saying that most people sleep at night. A privacy policy is about as helpful to a brand as a salad bar at McDonald's. It makes people feel better, but they're not going to eat (read) it. And finally, welcome to Lake Wobegon. 

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