Which Ad Buy To Make First -- Connected TV Or Linear TV?

Although connected TV and streaming continue to grow in usage, they largely play a supporting role in comparison to linear TV buys, according to a new survey by Advertiser Perceptions and Hub Research.

Slightly more than 51% of advertisers plan their linear TV buying first -- their “primary” buy -- …

1 comment about "Which Ad Buy To Make First -- Connected TV Or Linear TV?".
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  1. Ed Papazian from Media Dynamics Inc, July 14, 2022 at 8:24 a.m.

    Wayne, a better indicator of how the two segments of "TV" stand with advertisers is how they alocate their money. As an educated guess, counting all dayparts, not just prime, CTV/AVOD willl get only 10-15% of the current upfront ad dollars for the 2022-23 TV season.

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