Commentary

Most Media Consumption Down in Q4, Including Paid Streaming

U.S. consumers’ consumption of most media — including paid streaming services — has declined over the past three months, although consumption of free streaming services is stable to slightly up.

That’s according to the latest surveys by consumer research platform Attest, conducted among a sample from its panel of 1,000 …

4 comments about "Most Media Consumption Down in Q4, Including Paid Streaming".
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  1. Ed Papazian from Media Dynamics Inc, January 31, 2023 at 10:55 a.m.

    OK,  John, I'm going to mute myself and ask you to do the honors on this one.

  2. Leo Kivijarv from PQ Media, January 31, 2023 at 12:12 p.m.

    So, for the first time in history, media consumption falls as the weather gets colder and people do fewer things outside the home. Really?

  3. Ed Papazian from Media Dynamics Inc, January 31, 2023 at 1:13 p.m.

    Leo, we should give poor John in Australia a shot at this beauty but by the time he reads the article we may be in bed dreaming about important developments---like the Metaverse. One thing, though. I don't think that this approach will be "certified" by the new "JIC" that is evaluating alternative TV time buying "currencies"---or will it?

  4. John Grono from GAP Research, January 31, 2023 at 9:53 p.m.

    Oh Ed.   How kind of you.   But where to start?

    Well, I started with the first graph on 'average day' results.   The thing that stood out to me was that the graph had six components ranging from 'generally, none' to 'more than 4 hours', however the legend had eight response options.

    The first 'itch' was the use of broad time intervals (which is not earth-shatteringly precise) but apparently good enough to report to two decimal places in several cases.   I suppose that must be is OK because the panel size was n=1,000 which just happens to equate to two decimal places when reported as percentages.

    But it also dawned on me that the two additional response options were 'N/A' and 'None'.

    So the second 'itch' was that as the responses totalled to 100% it means that everyone watches at least some TV on the average day.   Given that TV is a 'dying medium' how can that be?   I think the TV ratings would probably report that something like a quarter to third of the population would not watch ant TVon the average day.

    So, which data set would YOU think is more robust?

    Cheers.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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