IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
- by Laurie Sullivan @lauriesullivan, March 31, 2023
Acxiom CEO Chad Engelgau, who worked at Dell for more than a decade, sees generative artificial intelligence (AI) technology as transformative for advertising. He says the underlying technology must be understood to create benefits for marketers and brands, as well as learn how to block intellectual property on websites.
“We are …
