EDO Offers Creative Rotation Optimization For TV Campaigns
- by Karlene Lukovitz @KLmarketdaily, June 13, 2023
Research and analytics company EDO has launched a creative optimization product that uses real-time creative engagement signals to allow advertisers to reallocate in-flight creative weight with no additional media spend or changes required to a TV campaign’s media footprint.
Because creative analysis has lacked the timely quantitative analysis needed for …
