September was pretty ridiculous, wasn't it? It was. But I didn't expect there to be such a lull heading into October. At least that lull comforted me -- supported my hope that everyone else needed a breather after that certain week revolving around advertising that shall remain nameless until next year. With a bit of a gap in launch party/party party/lame party activity, I jumped at the chance to explore this Diesel XXX email/online/in-mag campaign that a new friend alerted me to. My experience began in line, outside the Union Square Diesel store at 8:20 a.m.

Getcha PRNewser Heahhh, says Joe Ciarallo. Not really, but put that guy in a newsie hat and some knickers and we've got ourselves a winner. Joe's not just one Editor of the now year old Newser, he's also Mr. NiceGuy, so it's safe to say that you won't find a negative word in any of my posts about anything he's attached to. Call me biased and I'll call you correct. It's easy to write nice things about good people. However, my camera did get me into a near altercation with a non-PRNewser guest. Trouble follows me, people, like that clubfoot …

Stop the presses!! Throw out the mini-burgers! Toss those cocktail wieners in the ditch! Roll that sushi under the nearest cab! Passable snacks have met their match, thanks to the mini pulled pork sandwiches and... wait for it... mini-Reubens that nestled ever so gently in my belly at the Harry Chapin Media Awards last night, courtesy of The Hard Rock Café.

Networking. It's a funny thing, isn't it? It's a super sponge from Trader Joe's, soaking up germy definitions. Some approach it like facing battle, probably palm-squeeze cross-training between parties. Others are the watchers, the more passive networkers, waiting in the dark until the rainmaker shows up. Regardless of where you stand in the official definition of networking, I think we can agree on one thing: people will be present at these events. People who can see you. People who potentially will write about the evening, perchance listing you as someone seen and seen with. Which then leads me to say, …

Ah boxing, I've never been a fan of you. But for some reason, when I went to Doubledown Media's production of Wall St. boxing this past June, I got into it. It probably had to do with the fighters having so much power with others' money -- just beating the snot out of each other -- that got my motor running. So why wouldn't I go to the Madison Avenue version? Think about it, men and women from media, marketing, and advertising in the ring without sell sheets, upsells, search marketing strategies, and storyboards, hitting each other in the face. …

Yesterday you got two Just An Online Minutes for the price of one (uh, free) and today you're getting one for the price of two. Hold up, that made no sense. What I'm trying to say is, I just realized I never wrote up the V EYE P party OR Battle of The Ad Bands. As always, I do have my reasons. One is that I really got cruddy pics from Battle of The Ad Bands and didn't hang around the whole time and the other is that the EYE party was so low key and small that I'm struggling …

I wonder if that lady who got arrested in Ohio in a cow costume for chasing kids around (disorderly conduct) has a Facebook page. I would friend her for three reasons: I love Ohio (le der, it's where I'm from), I love cows (to eat and to hug), and I don't like children. Something tells me if I didn't have this job, our roles might be reversed. It's safe to say everyone and their mother has a Facebook page, and it's also safe to say that after hitting at least three parties a night during Advertising Week I almost didn't …

Do you have something that you do every day? Brush your teeth? Tap that nomad skateboarder sleeping on the bench in Union Square before that squirrel eats his toes? Well, the folks at Everyday Health encourage healthy stuff every day -- like say, prenatal care and proper stretching before chasing the bus. I cringed at the thought that this, THIS, a healthy party, was going to be my almost final foray into Advertising Week parties, especially since I was sporting the week's hottest accessory, mini-burger belly.