The 4A's just announced that it has struck a deal with the Coca-Cola Bottlers Association offering medical insurance solution to the U.S. ad industry.

Newspaper publishers attracted 20% more total visits by adults 18-plus to their websites in September, compared to the same month one year ago. The analysis, performed by comScore for the Newspaper Association of America, also indicates strong performance in other key engagement categories.

The Audit Bureau of Circulations released the first consumer magazine Consolidated Media Report for Popular Science magazine. The report presents the "total brand" footprint across print, digital and mobile products.

The Ron Paul 2012 Presidential Campaign this morning unveiled two new broadcast TV ads capitalizing on the aggressive posture Dr. Paul displayed during his Las Vegas, Nevada, "Plan to Restore America" launch.

It's that time of year when the editors of MEDIA and OMMA magazines invite nominations and submissions for their annual "Agency of the Year" awards. There is no pro forma submission process and any individual or organization is encouraged to provide any information by Oct. 31 to help with the selection process. The magazines' main criteria are open-ended and focus on agencies, clients and media suppliers that demonstrated "strategic vision," "innovation" and "industry leadership." Please contact Assistant Managing Editor Carrie Cummings at carrie@mediapost.com.

Erstwhile trade magazine Adweek just reported its biggest scoop of the week, that controversial editor-in-chief Michael Wolff is leaving. The news follows weeks of rumors and speculation about the future of the venerable trade magazine, which was sold to Prometheus Global Media by Nielsen Co. last year, and re-launched this year as a media industry-personality driven weekly that eschewed its trade publishing roots. According to Adweek's own report, Executive Editor Jim Cooper will oversee day-to-day operations of both Adweek and Adweek.com. Adweek's coverage did not say why Wolff was leaving, or where he might go next, but quoted him as …

The Ad Council just unveiled a redesigned www.adcouncil .org site. Developed by Washington, DC-based Beaconfire, the new site design features all the creative work produced by volunteer agencies for 50 national PSA campaigns including, Foreclosure Prevention, The Shelter Pet Project and Energy Efficiency. The site also includes tools for sharing PSA content on Facebook and Twitter.

In stark contrast to Altimeter's Charlene Li's opening keynote characterization that Dell is a brand that is completely out of control, Dina Gowar, Global CSMB Advertising Lead, at Dell said the computer marketer actually has a powerful data center that is continuously monitoring all of its users, especially "influeners," continuously to figure out how to influence them.

That's the analogy Director of Global Creative Solutions Marc D'Arcy just struck during GroupM's "What's Next" conference in New York this morning. D'Arcy, who was a "copywriter from New Zealand" before joining Facebook, said he used to "use it like salt."

How many times can Marc D'Arcy use the word "narrative" in an industry keynote presentation? I don't actually know, because I stopped counting midway through his presentation this morning at GroupM's "What's Next" conference in New York. Based on D'Arcy's presentation, I'm going to guess that what's coming next, is more narrative.