• NBC News Gets Into Publishing, No, Not THAT 'Publishing'
    NBC News just unveiled NBC Publishing,a new division to "extend the NBC News brand into the evolving world of digital publishing. The division covers NBC News brands such as "Today," "NBC Nightly News," "Dateline," Peacock Productions, and the network's archives. The new "news" division will also created publishing content from other NBCUniversal units, including NBC Sports, Universal Pictures, and Telemundo.
  • Motricity Taps Stalzer To Lead Mobile Advertising
    Motricity, which last week announced shutting down its Asia operations amid a broader restructuring, has hired Richard Stalzer as its president of mobile marketing and advertising. In the new role, he will oversee all aspects of the company’s mobile ad business including sales, advertising operations, ad network, product and technology direction. Stalzer was previously COO of Education Dynamics, which helps higher education institutions find, enroll and retain student. Prior to that, he was president of advertising solutions at InterActive Corp. As part of its reorganization efforts, Motricity said it would focus on providing to service to North American …
  • Clear Channel Names Dorsey To New Mobile Post
    Clear Channel Media and Entertainment has named Kevin Dorsey to the newly-created position of president of traffic, navigation and mobility. Previously president of national advertising platforms at Clear Channel, Dorsey in his new role will oversee the continued integration of Metro Networks with Clear Channel’s Total Traffic Networks. In that regard, he will further develop broadcast traffic reporting, online traffic mapping, custom routes and personalized mobile navigation.  His responsibilities will also include building integrated connections with on-the-go consumers over the air, online and via mobile. Based in New York, Dorsey will report to Charlie Rahilly, Clear Channel’s new head of …
  • NET-A-PORTER Taps MPG, Media Contacts As Media AORs
    Online luxury retailer NET-A-PORTER has selected Havas Media's MPG and Media Contacts as its offline and online media agencies of record for the EMEA and APAC region. Billings were not disclosed.
  • Havas' AIS New York Taps David Shavrick as ECD
    Havas Digital shop Archibald Ingall Stretton New York has hired industry veteran David Shavrick as executive creative director. The appointment is effective immediately. As ECD Shavrick is responsible for leading creative thinking and execution across the agency's growing client base. Most recently, Shavrick ran his own creative consultancy, Wit+Mind, with clients ranging from small Internet start-ups to large financial institutions like AXA. Throughout his 20-plus year career, David has held a range of creative leadership roles at top agencies, including Ogilvy, Ryan Partnership and Modem Media. Clients have included Citi, General Motors, Kodak, Motorola and Nestl. "I believe that David's …
  • Yahoo Adds Political Video Series
    As part of their joint political coverage this year, Yahoo and ABC are rolling out five new weekly shows online that focused on the political scene and hosted by on-air talent including George Stephanopoulos, Jake Tapper and Jonathan Karl. The “Power Players” series will allow each correspondent to give their take on happening in Washington and on the campaign trail in short videos accompanied by blog posts. The videos, featuring 15-second pre-roll spots kick off today with “George’s Bottom Line,” where Stephanopoulos looks at the biggest political stories driving the news cycle. One of the shows, “Top Line,’ …
  • TRUSTe Closes $15M Financing
    Privacy compliance company TRUSTe has secured $15 million in venture financing in a round led by Baseline Ventures. Investors Accel Partners, DAG Ventures and Jafco Ventures also participated.
  • Shullman Retiring As Ipsos Mendelsohn Prez, Succession Plan Unveiled
    Long-time media and marketing research industry vet Bob Shullman will retire as president of Ipsos Mendelsohn at the end of this month. Schullman, who joined Ipsos in 2008, will be succeeded by Mark Kostelec and Steve Kraus, reporting Lorraine Hadfield, president of audience measurement, Ipsos OTX MediaCT.
  • Tremor Acquires InPlay From TubeMogul
    Online video ad technology developer Tremor Video has acquired video analytics platform InPlay from TubeMogul. Terms were not disclosed, but Tremor said it would integrate InPlay directly into its VideoHub enterprise platform, enabling publishing clients to seamlessly analyze the performance of their online video.
  • Staples Gives $250,000 In TV Ads To Small Businesses
    Staples says it will give away $250,000 in TV ad money to five worthy small businesses, in a "Give Your Small Business the Push It Needs" contest. To win, businesses need to produce a winning 15-second video. The Framingham, Mass.-based retailer says winners can choose to take $50,000 in airtime in local cable ads, or $40,000 in airtime plus $10,000 cash. "Successfully marketing your small business is the life blood of any company, but with limited budgets, entrepreneurs must be creative and resourceful," it says in its release. Announced in conjunction with its 6th annual small-business survey, Staples also reports …
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