• Economic Impact On Performance
    A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches.
  • Precursors To A Google Breakup
    The EU law aims to require each company with this designation as gatekeeper to make it easier for people to move between competing services, such as social-media platforms and internet browsers.
  • Facebook Ads Spread Malware In Fake Google Bard Downloads
    Social media has turned into an easy tool to spread misinformation and fraud, from Facebook to TikTok. A lawsuit filed by Google claimed scammers set up Facebook social media accounts encouraging people to download a fake version of Bard through ads filled with malware.
  • Why Microsoft Blocked Internal Access To ChatGPT
    Employees who tried to access ChatGPT on Thursday were briefly redirected to an internal notice that the website was blocked by Microsoft. Access was restored after more than an hour.
  • Just For You, YouTube Says
    Two words will change the way brands message consumers in ads and marketing in search, email and other media as cookies are phased out and real one-to-one targeting takes hold.
  • Google Trial Docs Reveal Secrets
    Disclosures in Google's antitrust case as part of the testimony by the U.S. Department of Justice provide many insights into the company's revenue-sharing agreements and how the company conducts business.
  • OpenAI's Path Toward App Store, Ad Monetization
    OpenAI's first developer conference debuted tools that allow anyone to create a custom chatbot with no coding experience required. Now there is talk about monetizing the individual ChatGPTs in an app store.
  • Epic Games Adds To Google's Antitrust Woes
    Epic Games claims that Google violates U.S. antitrust law by holding back rival app stores running on its Android operating system and forced app developers to use its in-house payment system requiring higher fees.
  • Net Searcher Sentiment Replaces NPS With Unbiased Search Data
    Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
  • Google AdSense Moves Payment To Per Impression
    Google AdSense will roll out two changes for publishers, scheduled to take effect early next year.
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