Microsoft's feature takes snapshots every few seconds of the PC's screen and stores them on the computer, allowing the owner of the PC to search for the content later.

SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.

Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.

After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new ways to buy ad space and measure the impact of campaigns.

How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.

As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the emotional responses from AI?

Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts.

The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 at $53.52.

AI data models are making ad targeting more accurate, providing the ability to build out advanced behavioral frameworks.

Top Reddit search-term data gathered via Pacvue through technology from clickstream data provider Datos shows the most popular search queries on the platform ranked from most-searched term to least-searched.