Twitter UK has poached O2's head of real time research Jake Steadman ahead of today's global announcement about what is understood to be the launch of a new ad analytics product from the social network. Marketing Week understands Steadman will join Twitter UK as its head of research. He will be tasked to use research to help brands better understand the impact of their Twitter activity on their wider business objectives.

The BBC has angered critics of former Prime Minister Margaret Thatcher after broadcasting just seven seconds of a Wizard of Oz track and relegating it to a separate news item. Ding Dong! The Witch is Dead leapt to number two in the Top 40, narrowly missing out to Need U by Duke Dumont, despite widespread coverage of the campaign and 1939 Judy Garland track in the media.

A number of magazine publishers have become media companies, having shifted from producing monthly print titles to daily videos. Several are making significant revenue from YouTube in addition to the money they bring in through video plays on their own sites. In this feature see how four publishers - Dennis Publishing, Future, IPC and Vice - have moved beyond magazines and are now producing videos for their existing audiences and to attract new ones.

The team behind an Exeter-based citizen journalism website founded by former Northcliffe editor Marc Astley has launched its first franchise in Plymouth today. The Exeter Daily was launched last October and claims to have clocked up 300,000 page impressions and 60,000 unique visitors in total since then. It has also been shortlisted in the Digital News Service of the Year category of the Newspaper Awards.

UK-based online mapping firm Streetmap has sued Google, claiming that the search giant is misusing its dominant position in the online search market. Streetmap filed a complaint against Google in the UK's High Court claiming that the Google's anti-competitive practice has made its products harder to find.

Sky has been left red-faced after its much hyped premiere of the season six opener of Mad Men was blocked on games consoles, mobiles and iPad, despite its availability being widely trailed beforehand. Sky Go customers attempting to watch the show were left feeling mad for all the wrong reasons after being presented with a blank screen and abrupt message informing them that 'rights restrictions' precluded streaming.

Google has launched its Map Maker edit tools in the UK, which allow users to edit data regarding places that appear in Google Maps. The browser-based software enables users to add details about buildings, hiking trails, vegetation and other features to its maps of the country. Prior to going live, users' proposed additions and amendments for maps will be reviewed by other users and the company's own staff.

That's according to a study conducted by global pricing consultancy Simon-Kucher & Partners. It claims to have included 2,700 high-end decision makers from companies internationally and found that 90% of online content would likely be held behind a paywall in the coming years, while 27% of media companies said that they expects significant shift in profit margin increase over the same three year period.

Twitter users are switching rapidly from PCs to mobile phones and tablets as their preferred devices, with 71% of users now using a mobile device compared to 64% using a PC, according to the latest report from Strategy Analytics. Strategy Analytics surveyed over 6,500 people in the US and Europe between March and October last year.

The addictive app, which Zynga acquired along with its developer for $180m (GBP113m) just six weeks after Draw Something launched in March last year, is the inspiration for a new Channel 4 Friday night gameshow called Draw It! Channel 4 is to develop the show in the UK in a deal with Sony Pictures Television-owned Victory Television. The series will feature two teams, each made up of one celebrity and one contestant, go head to head against the clock in three rounds of drawing contests.