• by Staff Writers , April 9, 2009

Best integration with original content

In keeping with Walmart's overall American Summer seasonal promotional strategy, PRN created a series of in-store video spots that presented the idea of the classic American summer: backyards, burgers, family fun - snapshots of iconic summer moments that incorporated products found at Walmart. Displayed on flat screen monitors in 2,650 Supercenter and Division 1 stores nationwide, the visuals utilized a locked, "postcard" framing device with the featured product prominently positioned and the action moving in and out of the frame.