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Can Physical Addresses On Web Sites Boost Rankings?

Michael Gray looks at how a real-world address can have some impact on your site's organic listings. As an example, he builds a matrix to look at national chain/franchise auto repair shops. Do the shops have the corporate address in the footer or on the site? Can search engines crawl and index the location directory?

Gray makes the point to think of the physical address as part of a Web site's overall trust score. Having a private registration, no address or non-matching addresses may not strike a negative blow to the Web site, but having matching on-site addresses seemed to create a more positive response. He then tells you how to make the physical address part of the SEO strategy.

Read the whole story at Search Engine Land »

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