• Search Engine Land, Monday, November 23, 2009 3:34 PM

Danny Sullivan writes that Google has begun testing a new design for its search engine results page in hopes of finding a cleaner look. The test includes a color-coded sidebar with categories like Images, News, Books, and Maps.

Sullivan explains the design's most "dramatic change" is that the search option window remains permanently open. If the test proves successful, Google will likely move to a three-column format, with search tools and options located in the left bar, search results in the middle, and ads on the right.

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