Mobile ad firm Tapad, which aims to extend real-time audience-buying to smartphones and connected devices, today announced a group of high-profile initial investors including Brian O'Kelley, former
CTO of Right Media and founder of AppNexus; Dave Morgan, founder and CEO of Simulmedia and founder of Tacoda; former DoubleClick CEO David Rosenblatt; and Redwood Partners founder and managing partner
Michael Flannery. The company did not disclose the amount invested. Started by Thumbplay founder Are Traasdahl, Tapad plans to commercially launch its mobile ad platform later this year. The
release is
here.
