An internal report of the
organization showed malfeasances like excessive executive committee perks and illegal reimbursements for political contributions. The group's CEO, John Junker, jettisoned in March when the report went
public. Some observers think the appearance of Go Daddy's name on a college football bowl game has something to do with it, as well, as the domain name company is synonymous with salacious marketing.
The NCAA said that its task force, to be co-chaired by Nebraska Chancellor Harvey Perlman, would examine such areas as governance and oversight by bowl sponsoring agencies, conflict-of-interest rules and policies, and advertising and title-sponsorship standards, plus oversight and reporting of bowl game financials.
"Let me be clear: This has nothing to do with post-season tournaments. This is only about making sure the NCAA's role in licensing bowls is well done and consistent with the values we want to promote," NCAA president Mark Emmert said in a statement.