• NYSportsJournalism.com, Friday, April 29, 2011 11:45 AM

During last year's college football season, there were new title sponsors on several bowl games, such as the TicketCity Bowl and GoDaddy.com bowl. The NCAA has launched a Division I Bowl Licensing Task Force to examine how these deals are being made. The Division I board of directors has also approved a three-year moratorium on new post-season football bowl game licenses. The actions follow reviews of operations of the Tostitos Fiesta Bowl in Glendale, Ariz., and Insight Bowl, both under The Fiesta Bowl non-profit based in Scottsdale, Ariz.

An internal report of the organization showed malfeasances like excessive executive committee perks and illegal reimbursements for political contributions. The group's CEO, John Junker, jettisoned in March when the report went public. Some observers think the appearance of Go Daddy's name on a college football bowl game has something to do with it, as well, as the domain name company is synonymous with salacious marketing.

The NCAA said that its task force, to be co-chaired by Nebraska Chancellor Harvey Perlman, would examine such areas as governance and oversight by bowl sponsoring agencies, conflict-of-interest rules and policies, and advertising and title-sponsorship standards, plus oversight and reporting of bowl game financials.

"Let me be clear: This has nothing to do with post-season tournaments. This is only about making sure the NCAA's role in licensing bowls is well done and consistent with the values we want to promote," NCAA president Mark Emmert said in a statement.

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