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How Search Marketers Can Capitalize On Site Visitors

Josh McCoy advises marketers to pay more attention to Web site visitors and what they do on Web pages. He sees too many clients make simple mistakes that detract from what he calls "visitor retention." McCoy tells us to be aware of the link between headings, first paragraph and anchor text, and to begin using HTML rather than PDFs. He advises marketers to prevent social from becoming a distraction and to mend broken paths, and provides a host of other suggestions that should keep consumers coming back for more content.


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