Around the Net
Nielsen Set To Redefine TV Viewing
- The Hollywood Reporter, Thursday, February 21, 2013 12:48 PM
Nielsen is reportedly ready to expand its definition of TV viewing to include all video viewing over broadband, Xbox and iPads. “The decision to expand beyond traditional TV ratings
measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee,” The Hollywood Reporter writes, citing sources.
