Not satisfied with what he thought of as clunky programs, Igor Polevoy designed to create his own email marketing services company. In 2011, Polevoy founded ExpressPigeon with the idea that anyone can produce high-quality email campaigns without technical know-how. The platform lets non-technies create their own email campaigns by manipulating some basic templates. The company lets users segment lists and organize lists based on prior mailings. They also offer web contact form services.