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Are Metrics Killing News Media?

With just a dash of disdain, David Carr concedes that metrics-driven media is fundamentally reshaping journalism. But, whether the shift is ultimately good or bad for reporters -- and the publishers than employ them -- is anyone’s guess. “Depending on your perspective, the trend could be a long overdue embrace of the realities of the publishing landscape, or one more step down the road to perdition,” Carr writes in The New York Times. “Just because something is popular does not make it worthy, but ignoring audience engagement is a sure route to irrelevance.”

Read the whole story at The New York Times »

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