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Amazon's Email Platform Not Likely to Affect Marketers Yet

Amazon's new email platform WorkMail is not likely to affect email marketers just yet. Insiders expect that the solution will be adopted by small-to-medium sized companies for workplace email. According to Epsilon, 85-90 percent of people on a typical B2B email list prefer to get marketing messages sent to their personal addresses, so marketers don't need to be too worried about it yet.

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