MPG Wins Spanish Mitsubishi Media Account

  • February 22, 2005
Japanese automobile company Mitsubishi Motors has shifted its estimated $16 million Spanish media account to Havas' MPG from WPP Group's Mediaedge:cia following a review begun last December. Beginning in March, MPG will manage the account from its Madrid headquarters, and will be in charge of strategic planning, management, and purchasing of media for all its vehicles, except online media, which will be handled by Media Contacts, MPG's interactive agency. --D.K.
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