Billed as a "10,000-square-foot interactive emporium of virtual reality experiences and technology," the Samsung Experience is designed to showcase the electronics company's wares in typical surroundings that is, if your habitat happens to resemble a hipster technophile apartment.
"It's not a store," says a Samsung representative, referring to various demonstrations from the mit Media Lab, Parsons School of Design, Napster, and Microsoft that offer glimpses into the high-end digital lifestyle. "Our hope is that the venue will become a great educational resource, communicating the life-enhancing benefits of digital technology without the pressures of a sales environment."
A major feature of the Samsung Experience is the "loaner program," where visitors are invited to take a camcorder around New York City. When they return, they can edit the footage at kiosks inside the Samsung Experience, burn their movies onto dvds, and return home with a digital souvenir. David Kaplan