The beverage brands with the largest shares of U.S.
customers as of June 2017 saw no statistically significant growth compared to their shares as of last June — while a few smaller brands did see gains, according to YouGov BrandIndex data.
YouGov compared current customer data for 87 major beverages for June 2017 and June 2016. A “current customer” was defined as someone who purchased the brand in the past 30 days.
The brands with the largest percentages of customers in June of both years were Coca-Cola (28%), Pepsi (20%), Gatorade (19%), Dr Pepper (15%) and Arizona Iced Tea (13.8%).
Beverage brands that made the largest statistically significant customer share gains on the same June-to-June basis were Canada Dry, Sunny D and 7Up.
Canada Dry gained 2.3 percentage points, for an 11% current customer share. Its ranking among the 87 brands rose from 23 last June to 12 this June.
Sunny D also saw a 2.3 percentage-point gain, for a 9% customer share currently. Its ranking rose from 34 to 23.
7Up gained 2 percentage points, for a 9.1% current share. Its ranking rose from 29 to 19.
Vita Coca saw a smaller (1.2 percentage point) gain. That brand now has a 2.3% share, and its ranking is 63, up from 78 last June.
Only four of the brands saw statistically significant losses in share, according to YouGov.
Capri Sun’s share declined from 8% to 6.4%, and its ranking declined from 25 to 32.
Nestea’s share declined from 6.2% to 4.6%, and its ranking dipped from 36 to 42.
Barq’s’ share declined from 6.4% to 4.6%, and its ranking declined from 33 to 43.
Once-hot SoBe Life’s share declined from 2.4% to 1.4%, and its ranking from 61 to 74.
YouGov interviewed 12,000 adults 18 and older for the research (6,000 in each month-long time period), with a margin of error of plus or minus 2%.