beverages

Canada Dry, Sunny D, 7Up See Customer Growth; Biggest Bev Brands Stall

The beverage brands with the largest shares of U.S. customers as of June 2017 saw no statistically significant growth compared to their shares as of last June — while a few smaller brands did see gains, according to YouGov BrandIndex data.

YouGov compared current customer data for 87 major beverages for June 2017 and June 2016.  A “current customer” was defined as someone who purchased the brand in the past 30 days.

The brands with the largest percentages of customers in June of both years were Coca-Cola (28%), Pepsi (20%), Gatorade (19%), Dr Pepper (15%) and Arizona Iced Tea (13.8%). 

Beverage brands that made the largest statistically significant customer share gains on the same June-to-June basis were Canada Dry, Sunny D and 7Up. 

Canada Dry gained 2.3 percentage points, for an 11% current customer share. Its ranking among the 87 brands rose from 23 last June to 12 this June. 

Sunny D also saw a 2.3 percentage-point gain, for a 9% customer share currently. Its ranking rose from 34 to 23. 

7Up gained 2 percentage points, for a 9.1% current share. Its ranking rose from 29 to 19.

Vita Coca saw a smaller (1.2 percentage point) gain. That brand now has a 2.3% share, and its ranking is 63, up from 78 last June.

Only four of the brands saw statistically significant losses in share, according to YouGov.

Capri Sun’s share declined from 8% to 6.4%, and its ranking declined from 25 to 32.

Nestea’s share declined from 6.2% to 4.6%, and its ranking dipped from 36 to 42.

Barq’s’ share declined from 6.4% to 4.6%, and its ranking declined from 33 to 43.

Once-hot SoBe Life’s share declined from 2.4% to 1.4%, and its ranking from 61 to 74.

YouGov interviewed 12,000 adults 18 and older for the research (6,000 in each month-long time period), with a margin of error of plus or minus 2%.

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