The i-vu ad also included spots from two Lifetime original movies airing in July, "Dive from Clausen's Pier" and "Murder in the Hamptons."
Hair salons are a little-explored ad arena - aside from the typical coffee table stocked with magazines. Rather than skim through pictures of models with impossibly angled haircuts, women participating in the program had another option for their downtime. I-vu ran a series of Nokia ads in the spring that generated a 33 percent response rate, according to Mike Anstey, CEO and president of i-vu. Numbers were not compiled at press time for the Lifetime campaign, but if successful, the network plans to add i-vu to its regular marketing mix.