Out-of-home ad spending rose 7.7% during the second quarter of 2019, according to an analysis of data from Kantar Media released
Wednesday by the out-of-home Advertising Association of America (OAAA).
The second quarter signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first half
gain of 7.0%, according to the OAAA analysis.
“The strong quarterly growth occurred across all four major OOH channels: billboards, street furniture, transit, and place-based," states
OAAA President and CEO Nancy Fletcher. "Digital OOH posted the highest increases across all formats, representing 31 percent of total OOH revenue in the second quarter.”
Among the top
10 revenue categories, six outperformed national GDP growth in the second quarter, including Miscellaneous Local Services and Amusements; Retail; Media and Advertising; Public Transportation, Hotels
and Resorts; Insurance and Real Estate; and Automotive Dealers and Services.
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Ranked in order of OOH spending, the top 10 advertisers in the second quarter were McDonald’s, Geico, Apple,
State Farm, Chevrolet, Amazon, Facebook, Anheuser-Busch, AT&T, and HBO.
Top 10 Out-of-Home Advertising Categories: First Half 2019 vs. First Half 2018
