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Automotive Sales Changed Forever After 9/11

  • Jalopnik, Monday, September 16, 2019 2:54 PM

Soon after the terrorist attacks, President George W. Bush encouraged Americans to support their country by opening their wallets and supporting the economy. "The country was terrified, war was on the horizon and the last thing the government wanted was for fear to trigger an economic collapse," according to Jalopnik. "To show its commitment to keeping the American economy afloat, General Motors launched it’s 'Keep America Rolling' initiative. It offered 0% financing on almost all GM vehicles (except Cadillacs, the Corvette, the Saturn L100 and the then-new Saturn Vue). According to Tyson Jominy, Vice President of J.D. Power PIN Consulting, the auto market has never been the same."

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