Around the Net
Privacy Rules May Be Helping Email Marketers: Acoustic Report
- Mar Tech Advisor, Thursday, September 26, 2019 10:54 AM
Email open rates and click-through rates have risen steadily over the last five years despite the growth of privacy regulations, Acoustic reports. Indeed, the new rules may be driving brands to improve their targeting. Loren McDonald, program director, marketing research at Acoustic, discusses the import of Acoustic’s recent benchmark report.
