Cinema ad network Screenvision this morning said it has launched new technology enabling advertisers to target consumer profiles based on “specific movie viewings.”
Among other things, Screenvision said the technology, dubbed the “smart network,” can “measure how specific movies drive behaviors or purchases for advertisers,”
claiming: “For the first time, brands can leverage campaign and movie-specific audience data to digitally engage with moviegoers.”
The announcement did not detail how the
network achieves that, but it said it is powered by a digital “movie pixel” enabling advertisers to attribute “privacy compliant automatic content recognition” to audiences
across its network of 15,000 screens in 2,300 theaters.