Cosmetics Firm e.l.f. Gets Its Moment In TikTok Sun

  • February 12, 2020

The video shows a cast of young people exaggerating their eyes, lips and faces.

The Challenge

E.l.f. Cosmetics wanted to bring awareness to its brand promise that "e.l.f. is for every eye, lip and face.” It wanted a brand campaign to deepen its engagement with ...

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