In a special series of podcasts focused on the impact
of the COVID-19 pandemic, the IPG Media Lab’s “Floor 9” media futures podcasts series feature a series of guest speakers including Foursquare CEO David Shim and others addressing
issues such as brand safety, media spending, sports programming, eCommerce, influencer marketing, and a variety of other disruptions.
Check out episodes 60, 61 &
62 through 62 and check back here each Friday for the weeks to come.
In this week’s episode (#62)
the Lab’s hosts are joined by UM Chief Investment Officer Jon Stimmel and Chief Digital & Global Brand Safety Officer Joshua Lowcock for a conversation on the current media market, sports
being cancelled, brand safety and how the larger media industry is responding to COVID-19.
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“Every conversation we have with clients is a different conversation about how
do we maximize that opportunity in the market so that your business is there when people need it,” UM’s Stimmel notes in the podcast.