NBCUniversal is launching a consumer-focused platform “developer” conference -- called One21 -- which will offer the network's entertainment assets as the base to develop new products.
The company says the conference on March 22 looks to bring together a wide range of executives -- creative professionals, marketers, developers, technologists and entrepreneurs.
“We’re building solutions with all of our partners, not just selling ad inventory,” says an NBCU spokesperson. Those areas include creating new products across commerce, targeting and measurement.
The idea is to “bridge the gap between consumers and advertisers,” according to the company.
The name of the event riffs off NBCU’s One Platform -- the company’s single TV and digital ad-buying/management platform for local, national and global media and marketing deals.
The major disruptions of 2020 -- a pandemic and weakening economy -- were a major instigator. “The last year taught us that in order to rebuild this economy, radical transformation is both necessary and completely possible," Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal stated.
Now with NBC Universal Sky, the company’s European broadcaster/TV company, NBCU’s entertainment platforms reach 615 million people globally and 233 million in the U.S.